.svg)
Marketing Built by Operators. Designed for Client Momentum.
PolarPetal is a boutique marketing team built by people who’ve actually scaled companies. We connect your services with the people who need them — through clear messaging and focused B2B marketing.
By working with just a few teams at a time, we stay close to the work and move fast when it matters most.
Team Section
Meet Leadership
Paula is a startup growth strategist with an entrepreneurial mindset. Before founding PolarPetal, she scaled Web3 development agency, Linum Labs, from early traction to 10x revenue, leading 70+ client projects and eventually stepping in as CEO. The same full-funnel strategies PolarPetal delivers today were the ones she used to attract and convert clients in these roles. With an engineering background and coding credentials, she’s fluent in both the technical details and the marketing levers that drive real growth. Having co-founded and exited multiple ventures, Paula brings first-hand startup experience to every client engagement.
Camila is a seasoned PM with a track record of launching user-centered products at fast-growing startups across martech, logistics, and beyond. She’s led cross-functional teams from zero to launch—combining strategy and design to bring complex ideas to market with clarity. As the cofounder of Productesas, a community for women in product across LatAm, Camila brings not just experience, but leadership and community-building to the table. At PolarPetal, she supports product strategy and positioning—ensuring the stories we tell are grounded in real user value and product-market fit.
Paula and the PolarPetal team were the exact partners I needed to get my consulting business up and running.
Ileana Barreto
Capitana Audit Solutions
The PolarPetal team helped me revamp my entire offering to close more client deals.
PaiGE McPartland
The Color Girl
From development to advertising, they're the team we rely on.
David James
Raise
.svg)
Why "PolarPetal"?
Our name reflects the balance we believe great marketing requires: the polar side: analytical and rooted in the cold precision of data. The petal side: grounded in human connection, empathy, and story.
It’s inspired by rose curves, mathematical patterns that form petal shapes when graphed in polar coordinates—a reminder that even pure logic, when clearly expressed, can form patterns that resonate and make sense.
At PolarPetal, we live in that balance—where complex products meet clear messaging, and growth starts to take shape.
Read More About The OriginMore of Our Story
Our team has founded startups, led technical teams, scaled companies, and built growth systems that delivered real results. We work with small businesses and startups from Angel to Series B businesses to clarify their value, strengthen their positioning, and build marketing systems that attract the right leads and convert them.
From SEO to landing pages, technical messaging to advertising, everything we do is built on the same full-funnel foundations that helped us grow real companies—not just client rosters.
Our approach isn’t high-volume or surface-level—it’s strategic, personalized, and built to scale what’s working. We keep our client roster intentionally small, so every startup we work with gets senior-level attention, fast communication, and solutions tailored to the nuance of their product—not someone else’s template.
We’re not just marketers. We’re builders who know how to make even the most complex products make sense—and sell.
Get a free website audit with 26+ insights on SEO, speed, and keywords instantly.
.svg)
.png)
.png)
