Google Ads Services

With high-intent Google ads campaigns, your best-fit customers find you, ready to take action.

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Google Ads Services

Founders don’t have time to waste on cold leads. Google Ads captures the bottom of the funnel—people already searching for what you offer. It’s the fastest route to qualified traffic and predictable growth.

Google Ads Strategy & Setup

SUMMARY

We don’t just launch campaigns—we engineer them.

AREAS OF EXPERTISE

Competitor & keyword research
Conversion-focused ad copy
Campaign structure built for scale
Landing page feedback or creation
Conversion tracking + GA4 integration

Google Ads Campaign Management

SUMMARY

We stay hands-on so you don’t have to.

AREAS OF EXPERTISE

Weekly optimizations
A/B testing for ads and landing pages
Bid strategy & budget tuning
Negative keyword refinement
Performance Max + Search expertise

Google Ads Reporting & Performance Reviews

SUMMARY

We'll discuss our insights to make decisions together

AREAS OF Expertise

Clear dashboards (GA4, Looker Studio, or your CRM)
Monthly performance reviews
ROI tracking & funnel insights
Strategic pivots based on data
We almost shut down our operations as leads simply weren't coming in. After revamping our landing pages with PolarPetal and launching our Google Ads campaign, we're even turning clients down!
PAIGE Mcpartland
The Color Girl
"For years I was afraid of taking the leap to become an independent consultant. Polarpetal helped me start from the ground up and made the leap much less daunting. "
Ileana PETTIT
Capitana Audit Solutions
"PolarPetal automated our lead generation so people are signing up for our service consistently now with almost no additional effort on our part."
EDUARDO BARRETO
Seatow

Frequently Asked Questions

Why does your site focus so much on conversions?

For most companies, clients are the blood supply. Without clients, any business will struggle and ultimately fail. A company or consultant's website is oftentimes the only storefront and one of the best ways you can get clients to walk in (or email your team).

An attractive ad campaign with a terrible bounce rate, a beautiful website with confusing content, or an informative but ugly website will all fall flat. Therefore, we believe the brand, copy, website flow, and lead generation all need to work in cohesion to intrigue and inform your customers enough for them to want to inquire. We know you offer a great service, now, let's make sure your potential clients do too.

What type of lead generation do you support?

As we don't believe in knocking on doors or sending out spam email campaigns, we exclusively set up inbound lead generation for our clients. Our focus is on building organic traffic via optimized SEO and content, as well as paid media campaigns such as Google Ads. This ensures the people looking for your exact service find your website when they need it and book warm calls. We promise, this makes the sales calls MUCH easier.

Once these engines are set up and working, they will continue to work for you and produce results over the long-term with just a little bit of maintenance to keep the engine oiled. Once these are up and running, this is often enough lead generation for most businesses.

What type of websites do you build?

We build mobile responsive and modern websites for clients who need to launch informational sites. We build on Webflow, Wordpress, or from scratch with React Native.

We support API integrations and custom features, however, our focus is not full-scale custom platforms or apps. We do have partners we can refer to if this additional support is needed.

Do you suggest clients build sites from scratch or use Webflow or Wordpress?

It depends on the website we need to build!

Unless you have overly custom needs, we don't see a reason to reinvent the wheel and build from scratch. Webflow and Wordpress allow our clients to easily edit their copy after launch and both come with CMS systems allowing our customers to freely add and edit their blog content without our support (important for content creation).

Between the two, Webflow usually beats out Wordpress as the websites generally load quicker, which is important for SEO (aka ensuring customers find you). In cases where the website needs quite a few plug-ins, Wordpress may be the better option.

If your team has custom needs that aren't possible on Webflow and would be too clunky on Wordpress, then we suggest a custom build.

In our consultation, we'll help your team decide which might be the best fit!

How do you charge for services?

We have fixed pricing options for our website design, development, and lead generation setup. If we're joining a project midway, we can decide together whether a fixed or hourly setup makes the most sense.

Maintenance, ongoing strategy, and consulting are usually hour or retainer based.

While these are guidelines, we're always flexible to find a setup that works best for our partnership with our clients!

What types of clients do you service best?

We are most helpful to clients in the 0-1 and 1-2 phase. Meaning, clients just starting out or small businesses and startups ready to scale.

We work best in a fast-paced environment and therefore are not usually the best fit for large corporate clients.

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How can we grow your business?
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